Color

#e70d27

#e70d27
hex#e70d27
rgbrgb(231, 13, 39)
hslhsl(353, 89%, 48%)
oklchoklch(0.587 0.234 25.4)
Closest name: Barberry (#ee1133)Relative luminance 0.1742

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0de7ce

#e70d94 · #e7610d

#27e70d · #0d27e7

Split-complementary

Open in tool →

#0de761 · #0d94e7

#94e70d · #0de7ce · #610de7

Contrast

#e70d27 as textRatioAAAA largeAAAFix
Aaon white
4.68:1passpassfail
  • AAA: use #b20a1e as the text (7.11:1)
Aaon black
4.48:1failpassfail
  • AA: use #ec0e28 as the text (4.66:1)
  • AAA: use #f66576 as the text (7.04:1)
  • AA: or shift the background to #fcfcfc (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70d27 as the background.

Brands using this color

Fonts for this mood

#e70d27 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e70d27
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e70d27 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e70d27-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md