Color

#f54d60

#f54d60
hex#f54d60
rgbrgb(245, 77, 96)
hslhsl(353, 89%, 63%)
oklchoklch(0.66 0.203 18.4)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2556

Colors that go with #f54d60

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4df5e1

#f54db4 · #f58d4d

#60f54d · #4d60f5

Split-complementary

Open in tool →

#4df58d · #4db4f5

#b4f54d · #4df5e1 · #8d4df5

Contrast

#f54d60 as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #ec0e28 as the text (4.51:1)
  • AAA: use #b20a1e as the text (7.11:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.11:1passpassfail
  • AAA: use #f66576 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f54d60 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f54d60 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f54d60
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f54d60 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f54d60-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md