brandsweets

Color

#e70d23

#e70d23
hex#e70d23
rgbrgb(231, 13, 35)
hslhsl(354, 89%, 48%)
oklchoklch(0.587 0.235 26.1)
Closest name: Alarm (#ec0003)Relative luminance 0.174
WarmVividPlayfulBold
Open in palette toolCheck contrastWhat goes with it ↓

Colors that go with #e70d23

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e70d23

Pinterest· brandPringles· brandNetflix· brandNintendo· brand

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
e70d230de7d2

#0de7d2

Analogous

Open in tool →
e70d23e70d90e7650d

#e70d90 · #e7650d

Triadic

Open in tool →
e70d2323e70d0d23e7

#23e70d · #0d23e7

Split-complementary

Open in tool →
e70d230de7650d90e7

#0de765 · #0d90e7

Tetradic

Open in tool →
e70d2390e70d0de7d2650de7

#90e70d · #0de7d2 · #650de7

Contrast

#e70d23 as textRatioAAAA largeAAAFix
Aaon white
4.69:1passpassfail
  • AAA: use #b20a1b as the text (7.11:1)
Aaon black
4.48:1failpassfail
  • AA: use #ec0e24 as the text (4.65:1)
  • AAA: use #f66573 as the text (7.03:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e70d23 as the background.

Brands using this color

Fonts for this mood

#e70d23 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →
mcpConnect your agent — build around #e70d23
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #e70d23 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e70d23-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md