Color

#e40d01

#e40d01
hex#e40d01
rgbrgb(228, 13, 1)
hslhsl(3, 99%, 45%)
oklchoklch(0.58 0.234 29.7)
Closest name: Alarm (#ec0003)Relative luminance 0.1678

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01d9e4

#e40167 · #e47e01

#01e40d · #0d01e4

Split-complementary

Open in tool →

#01e47e · #0167e4

#67e401 · #01d9e4 · #7e01e4

Contrast

#e40d01 as textRatioAAAA largeAAAFix
Aaon white
4.82:1passpassfail
  • AAA: use #b20a01 as the text (7.15:1)
Aaon black
4.36:1failpassfail
  • AA: use #e90d01 as the text (4.52:1)
  • AAA: use #fe6058 as the text (7.03:1)
  • AA: or shift the background to #fafafa (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40d01 as the background.

Brands using this color

Fonts for this mood

#e40d01 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40d01
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40d01 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40d01-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md