# #e40d01

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e40d01`
- RGB: rgb(228, 13, 1)
- HSL: hsl(3, 99%, 45%)
- OKLCH: oklch(0.58 0.234 29.7)
- Relative luminance: 0.1678
- Nearest named color: Alarm (#ec0003, Δ 1.553) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e40d01

## Tints & shades

- Tints (toward white): #fe0e01, #fe2b20, #fe4339, #fe5b52, #fe7871, #fe908a, #ffa8a4, #ffc0bd, #ffdddb, #fff5f5
- Shades (toward black): #d00b01, #bc0a01, #a70901, #930801, #7f0701, #650601, #510400, #3d0300, #290200, #140100

## Harmonies

- Complementary: #01d9e4
- Analogous: #e40167, #e47e01
- Triadic: #01e40d, #0d01e4
- Split-complementary: #01e47e, #0167e4
- Tetradic: #67e401, #01d9e4, #7e01e4

## Colors that go with #e40d01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e40d01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e40d01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e40d01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e40d01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e40d01 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e40d01, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e40d01: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e40d01: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.82:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20a01 (7.15:1)
- On black (#000000): 4.36:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90d01 (4.52:1); AA: background → #fafafa (4.62:1); AAA: text → #fe6058 (7.03:1)

## Brands using this color

- **WWE** — secondary #e40707 (Δ 0.311) — https://brandsweets.com/colors/brands/wwe-com
- **Vodafone** — primary #e60000 (Δ 0.471) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 0.471) — https://brandsweets.com/colors/brands/vodafone-com
- **Netflix** — primary #e50914 (Δ 0.718) — https://brandsweets.com/colors/brands/netflix
- **Formula 1** — secondary #e10600 (Δ 0.732) — https://brandsweets.com/colors/brands/formula1-com
- **Nintendo** — secondary #e60012 (Δ 0.839) — https://brandsweets.com/colors/brands/nintendo-com
- **Gatorade** — secondary #ea0000 (Δ 1.149) — https://brandsweets.com/colors/brands/gatorade-com
- **Toyota** — secondary #e10a1d (Δ 1.333) — https://brandsweets.com/colors/brands/toyota-com
- **Wired** — secondary #eb0000 (Δ 1.344) — https://brandsweets.com/colors/brands/wired-com
- **Twitch** — accent #eb0400 (Δ 1.358) — https://brandsweets.com/colors/brands/twitch-tv
- **Lenovo** — secondary #e1251b (Δ 1.411) — https://brandsweets.com/colors/brands/lenovo-com
- **Pinterest** — secondary #dd0e0e (Δ 1.465) — https://brandsweets.com/colors/brands/pinterest-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.541) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Databricks** — secondary #eb1600 (Δ 1.619) — https://brandsweets.com/colors/brands/databricks-com
- **LG** — secondary #ea1917 (Δ 1.637) — https://brandsweets.com/colors/brands/lg-com
- **Doordash** — secondary #eb1700 (Δ 1.65) — https://brandsweets.com/colors/brands/doordash-com
- **Pinterest** — primary #e40424 (Δ 1.732) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — accent #e60023 (Δ 1.739) — https://brandsweets.com/colors/brands/pinterest-com
- **Walgreens** — secondary #e62600 (Δ 1.768) — https://brandsweets.com/colors/brands/walgreens-com
- **Lay's** — accent #df2027 (Δ 1.839) — https://brandsweets.com/colors/brands/lays-com
- **Tinder** — secondary #ec180e (Δ 1.892) — https://brandsweets.com/colors/brands/tinder-com
- **Vercel** — danger #ee0000 (Δ 1.94) — https://brandsweets.com/colors/brands/vercel
- **Pizza Hut** — secondary #e91c24 (Δ 1.97) — https://brandsweets.com/colors/brands/pizzahut-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e40d01-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e40d01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.