Color

#e40901

#e40901
hex#e40901
rgbrgb(228, 9, 1)
hslhsl(2, 99%, 45%)
oklchoklch(0.579 0.235 29.5)
Closest name: Alarm (#ec0003)Relative luminance 0.1669

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01dde4

#e4016b · #e47a01

#01e409 · #0901e4

Split-complementary

Open in tool →

#01e47a · #016be4

#6be401 · #01dde4 · #7a01e4

Contrast

#e40901 as textRatioAAAA largeAAAFix
Aaon white
4.84:1passpassfail
  • AAA: use #b20701 as the text (7.18:1)
Aaon black
4.34:1failpassfail
  • AA: use #e90901 as the text (4.5:1)
  • AAA: use #fe625d as the text (7.12:1)
  • AA: or shift the background to #f7f7f7 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40901 as the background.

Brands using this color

Fonts for this mood

#e40901 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40901
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40901 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40901-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md