# #e40901

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#e40901`
- RGB: rgb(228, 9, 1)
- HSL: hsl(2, 99%, 45%)
- OKLCH: oklch(0.579 0.235 29.5)
- Relative luminance: 0.1669
- Nearest named color: Alarm (#ec0003, Δ 1.571) — https://brandsweets.com/colors/alarm
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/e40901

## Tints & shades

- Tints (toward white): #fe0a01, #fe2720, #fe4039, #fe5852, #fe7671, #fe8e8a, #ffa7a4, #ffbfbd, #ffdddb, #fff5f5
- Shades (toward black): #d00801, #bc0701, #a70601, #930601, #7f0501, #650401, #510300, #3d0200, #290200, #140100

## Harmonies

- Complementary: #01dde4
- Analogous: #e4016b, #e47a01
- Triadic: #01e409, #0901e4
- Split-complementary: #01e47a, #016be4
- Tetradic: #6be401, #01dde4, #7a01e4

## Colors that go with #e40901

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #e40901: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Logitech (https://brandsweets.com/colors/brands/logitech-com), IHG (https://brandsweets.com/colors/brands/ihg-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #e40901 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Vercel (https://brandsweets.com/colors/brands/vercel), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com). — https://brandsweets.com/colors/royalblue
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #e40901 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Steel Blue** #4682b4 [harmony, pool: split] — Steel Blue is a split-complement of #e40901: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Honda (https://brandsweets.com/colors/brands/honda-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #e40901 in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Google (https://brandsweets.com/colors/brands/google-com), Maple (https://brandsweets.com/palettes/warm#maple). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #e40901, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Gap (https://brandsweets.com/colors/brands/gap-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #e40901: 5 real palettes, including Walgreens's brand system and Behance's brand system, as the accent. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Behance (https://brandsweets.com/colors/brands/behance-net), NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt
- **Denim** #1560bd [pool] — Designers have shipped Denim with #e40901: 18 real palettes, including Netflix's brand system and McDonald's's brand system, as the accent. Seen in: Netflix (https://brandsweets.com/colors/brands/netflix), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #b20701 (7.18:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #e90901 (4.5:1); AA: background → #f7f7f7 (4.52:1); AAA: text → #fe625d (7.12:1)

## Brands using this color

- **WWE** — secondary #e40707 (Δ 0.208) — https://brandsweets.com/colors/brands/wwe-com
- **Vodafone** — primary #e60000 (Δ 0.406) — https://brandsweets.com/colors/brands/vodafone-com
- **Vodafone** — accent #e60000 (Δ 0.406) — https://brandsweets.com/colors/brands/vodafone-com
- **Formula 1** — secondary #e10600 (Δ 0.659) — https://brandsweets.com/colors/brands/formula1-com
- **Netflix** — primary #e50914 (Δ 0.676) — https://brandsweets.com/colors/brands/netflix
- **Nintendo** — secondary #e60012 (Δ 0.771) — https://brandsweets.com/colors/brands/nintendo-com
- **Gatorade** — secondary #ea0000 (Δ 1.16) — https://brandsweets.com/colors/brands/gatorade-com
- **Toyota** — secondary #e10a1d (Δ 1.267) — https://brandsweets.com/colors/brands/toyota-com
- **Wired** — secondary #eb0000 (Δ 1.36) — https://brandsweets.com/colors/brands/wired-com
- **Twitch** — accent #eb0400 (Δ 1.386) — https://brandsweets.com/colors/brands/twitch-tv
- **Pinterest** — secondary #dd0e0e (Δ 1.415) — https://brandsweets.com/colors/brands/pinterest-com
- **Lenovo** — secondary #e1251b (Δ 1.512) — https://brandsweets.com/colors/brands/lenovo-com
- **native Cybersecurity** — secondary #ec0000 (Δ 1.562) — https://brandsweets.com/colors/brands/crowdstrike-com
- **Pinterest** — primary #e40424 (Δ 1.67) — https://brandsweets.com/colors/brands/pinterest-com
- **Pinterest** — accent #e60023 (Δ 1.681) — https://brandsweets.com/colors/brands/pinterest-com
- **Databricks** — secondary #eb1600 (Δ 1.7) — https://brandsweets.com/colors/brands/databricks-com
- **LG** — secondary #ea1917 (Δ 1.705) — https://brandsweets.com/colors/brands/lg-com
- **Doordash** — secondary #eb1700 (Δ 1.734) — https://brandsweets.com/colors/brands/doordash-com
- **Lay's** — accent #df2027 (Δ 1.857) — https://brandsweets.com/colors/brands/lays-com
- **Walgreens** — secondary #e62600 (Δ 1.903) — https://brandsweets.com/colors/brands/walgreens-com
- **Tinder** — secondary #ec180e (Δ 1.965) — https://brandsweets.com/colors/brands/tinder-com
- **Vercel** — danger #ee0000 (Δ 1.966) — https://brandsweets.com/colors/brands/vercel
- **MAC Cosmetics** — secondary #da1717 (Δ 1.982) — https://brandsweets.com/colors/brands/maccosmetics-com

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/e40901-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#e40901" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.