Color

#e31a16

#e31a16
hex#e31a16
rgbrgb(227, 26, 22)
hslhsl(1, 82%, 49%)
oklchoklch(0.583 0.228 28.7)
Closest name: Alarm (#ec0003)Relative luminance 0.1713

Colors that go with #e31a16

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#16e0e3

#e3167a · #e38016

#16e31a · #1a16e3

Split-complementary

Open in tool →

#16e380 · #167ae3

#7ae316 · #16e0e3 · #8016e3

Contrast

#e31a16 as textRatioAAAA largeAAAFix
Aaon white
4.75:1passpassfail
  • AAA: use #b01411 as the text (7.11:1)
Aaon black
4.43:1failpassfail
  • AA: use #e81a17 as the text (4.59:1)
  • AAA: use #f06d6a as the text (7.1:1)
  • AA: or shift the background to #fafafa (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e31a16 as the background.

Brands using this color

Fonts for this mood

#e31a16 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e31a16
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e31a16 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e31a16-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md