Color

#dd4540

#dd4540
hex#dd4540
rgbrgb(221, 69, 64)
hslhsl(2, 70%, 56%)
oklchoklch(0.607 0.19 26.4)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.2

Colors that go with #dd4540

Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40d8dd

#dd408a · #dd9440

#40dd45 · #4540dd

Split-complementary

Open in tool →

#40dd94 · #408add

#8add40 · #40d8dd · #9440dd

Contrast

#dd4540 as textRatioAAAA largeAAAFix
Aaon white
4.2:1failpassfail
  • AA: use #db3933 as the text (4.52:1)
  • AAA: use #a9221e as the text (7.16:1)
  • AA: or shift the background to #0f0f0f (4.56:1)
Aaon black
5:1passpassfail
  • AAA: use #e67470 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd4540 as the background.

Brands using this color

Fonts for this mood

#dd4540 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd4540
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd4540 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd4540-c4a29c-62cb9c-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md