Color
#dd408a
#dd408argb(221, 64, 138)hsl(332, 70%, 56%)oklch(0.62 0.203 356)Colors that go with #dd408a
Crimson, Denim and Gold lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
analogousshippedCrimson is #dd408a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Denim #1560bd
shippedDesigners have shipped Denim with #dd408a: 6 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #dd408a in 5 real palettes, including Night Market and Tabloid, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #dd408a in 4 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #dd408a in 4 real palettes, including Dunkin''s brand system and Airbnb's brand system, as the lead colour.
Dark Cyan #008b8b
complementaryDark Cyan sits directly opposite #dd408a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
split-complementshippedCadet Blue is a split-complement of #dd408a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #dd408a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #dd408a
Tints & shades
Harmonies
Contrast
| #dd408a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.06:1 | fail | pass | fail | |
Aaon black | 5.17:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd408a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#dd408a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #dd408a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/dd408a-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md