# #dd408a

A color — warm, vivid, playful, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#dd408a`
- RGB: rgb(221, 64, 138)
- HSL: hsl(332, 70%, 56%)
- OKLCH: oklch(0.62 0.203 356)
- Relative luminance: 0.2087
- Nearest named color: Beetroot Purple (#d33376, Δ 3.748) — https://brandsweets.com/colors/beetroot-purple
- Moods: warm, vivid, playful, bold
- Page: https://brandsweets.com/colors/dd408a

## Tints & shades

- Tints (toward white): #e05294, #e3639f, #e779ac, #ea8ab7, #ed9bc2, #f0adcc, #f4bed7, #f7d4e4, #fae5ef, #fdf6fa
- Shades (toward black): #da2b7c, #c72370, #ad1f61, #981b55, #821749, #6c133d, #570f31, #3d0b22, #270716, #11030a

## Harmonies

- Complementary: #40dd94
- Analogous: #dd40d8, #dd4540
- Triadic: #8add40, #408add
- Split-complementary: #40dd45, #40d8dd
- Tetradic: #d8dd40, #40dd94, #4540dd

## Colors that go with #dd408a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #dd408a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: The Ordinary (https://brandsweets.com/colors/brands/theordinary-com), Snyk (https://brandsweets.com/colors/brands/snyk-io), Redfin (https://brandsweets.com/colors/brands/redfin-com), Wise (https://brandsweets.com/colors/brands/wise-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #dd408a: 6 real palettes, including Maybelline's brand system and Ulta Beauty's brand system, as the accent. Seen in: Maybelline (https://brandsweets.com/colors/brands/maybelline-com), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com), Chase (https://brandsweets.com/colors/brands/chase-com), Costco (https://brandsweets.com/colors/brands/costco-com). — https://brandsweets.com/colors/denim
- **Gold** #ffd700 [pool] — Gold shows up next to #dd408a in 5 real palettes, including Night Market and Tabloid, as the accent. Seen in: Night Market (https://brandsweets.com/palettes/vivid#night-market), Tabloid (https://brandsweets.com/palettes/editorial#tabloid), Tequila Sunrise (https://brandsweets.com/palettes/vivid#tequila-sunrise), Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom (https://brandsweets.com/colors/brands/phantom-com). — https://brandsweets.com/colors/gold
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #dd408a in 4 real palettes, including Ubisoft's brand system and Chase's brand system, as the accent. Seen in: Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Chase (https://brandsweets.com/colors/brands/chase-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Zed (https://brandsweets.com/colors/brands/zed-dev). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #dd408a — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com). — https://brandsweets.com/colors/steelblue
- **Dark Cyan** #008b8b [harmony: complementary] — Dark Cyan sits directly opposite #dd408a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkcyan
- **Cadet Blue** #5f9ea0 [harmony, pool: split] — Cadet Blue is a split-complement of #dd408a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner). — https://brandsweets.com/colors/cadetblue
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #dd408a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Audi (https://brandsweets.com/colors/brands/audi-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #da2b7c (4.55:1); AA: background → #141414 (4.54:1); AAA: text → #a51d5c (7.17:1)
- On black (#000000): 5.17:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #e56ca4 (7.01:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/dd408a-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#dd408a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.