Color
#ef013d
#ef013drgb(239, 1, 61)hsl(345, 99%, 47%)oklch(0.602 0.242 20.5)Colors that go with #ef013d
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #ef013d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #ef013d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #ef013d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #ef013d in 7 real palettes, including Wired's brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Doordash's brand system put Blue beside #ef013d, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #ef013d: 5 real palettes, including Walgreens's brand system and NASA's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #ef013d: 18 real palettes, including ElevenLabs's brand system and Costco's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #ef013d: 6 real palettes, including Databricks's brand system and Google's brand system, as the accent.
Real palettes that use #ef013d
Tints & shades
Harmonies
Contrast
| #ef013d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.43:1 | fail | pass | fail | |
Aaon black | 4.74:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ef013d as the background.
Brands using this color
Fonts for this mood
#ef013d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #ef013d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/ef013d-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md