Color

#b2012d

#b2012d
hex#b2012d
rgbrgb(178, 1, 45)
hslhsl(345, 99%, 35%)
oklchoklch(0.483 0.194 19.8)
Closest name: Bindi Red (#b0003c)Relative luminance 0.0968

Colors that go with #b2012d

Royal Blue, Teal and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01b285

#b20185 · #b22d01

#2db201 · #012db2

Split-complementary

Open in tool →

#01b22d · #0185b2

#85b201 · #01b285 · #2d01b2

Contrast

#b2012d as textRatioAAAA largeAAAFix
Aaon white
7.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #e9013b as the text (4.53:1)
  • AAA: use #fe5d85 as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #b2012d as the background.

Brands using this color

Fonts for this mood

#b2012d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #b2012d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #b2012d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/b2012d-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md