Color

#fe7698

#fe7698
hex#fe7698
rgbrgb(254, 118, 152)
hslhsl(345, 99%, 73%)
oklchoklch(0.735 0.168 6.5)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3629

Colors that go with #fe7698

Charcoal, Light Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76fedc

#fe76dc · #fe9876

#98fe76 · #7698fe

Split-complementary

Open in tool →

#76fe98 · #76dcfe

#dcfe76 · #76fedc · #9876fe

Contrast

#fe7698 as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #e9013b as the text (4.63:1)
  • AAA: use #b2012d as the text (7.15:1)
  • AA: or shift the background to #383838 (4.61:1)
  • AAA: or shift the background to #171717 (7.05:1)
Aaon black
8.26:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe7698 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe7698 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe7698
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe7698 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe7698-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md