Color

#ed122b

#ed122b
hex#ed122b
rgbrgb(237, 18, 43)
hslhsl(353, 86%, 50%)
oklchoklch(0.6 0.238 25.1)
Closest name: Barberry (#ee1133)Relative luminance 0.1861

Colors that go with #ed122b

Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12edd4

#ed1299 · #ed6612

#2bed12 · #122bed

Split-complementary

Open in tool →

#12ed66 · #1299ed

#99ed12 · #12edd4 · #6612ed

Contrast

#ed122b as textRatioAAAA largeAAAFix
Aaon white
4.45:1failpassfail
  • AA: use #e8112b as the text (4.62:1)
  • AAA: use #af0d20 as the text (7.24:1)
  • AA: or shift the background to #080808 (4.5:1)
Aaon black
4.72:1passpassfail
  • AAA: use #f46778 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed122b as the background.

Brands using this color

Fonts for this mood

#ed122b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed122b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed122b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed122b-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md