Color

#e7232c

#e7232c
hex#e7232c
rgbrgb(231, 35, 44)
hslhsl(357, 80%, 52%)
oklchoklch(0.596 0.226 26)
Closest name: Barberry (#ee1133)Relative luminance 0.1837

Colors that go with #e7232c

Amber, Denim and Gold lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23e7dd

#e7238e · #e77b23

#2ce723 · #232ce7

Split-complementary

Open in tool →

#23e77b · #238ee7

#8ee723 · #23e7dd · #7b23e7

Contrast

#e7232c as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #e61e28 as the text (4.58:1)
  • AAA: use #ae131b as the text (7.22:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.67:1passpassfail
  • AAA: use #ef6c73 as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e7232c as the background.

Brands using this color

Fonts for this mood

#e7232c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e7232c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e7232c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e7232c-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md