Color

#e71829

#e71829
hex#e71829
rgbrgb(231, 24, 41)
hslhsl(355, 81%, 50%)
oklchoklch(0.591 0.231 25.6)
Closest name: Barberry (#ee1133)Relative luminance 0.178

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18e7d6

#e71891 · #e76e18

#29e718 · #1829e7

Split-complementary

Open in tool →

#18e76e · #1891e7

#91e718 · #18e7d6 · #6e18e7

Contrast

#e71829 as textRatioAAAA largeAAAFix
Aaon white
4.6:1passpassfail
  • AAA: use #af121f as the text (7.17:1)
Aaon black
4.56:1passpassfail
  • AAA: use #ef6b76 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e71829 as the background.

Brands using this color

Fonts for this mood

#e71829 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e71829
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e71829 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e71829-c49e9c-62cb8f-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md