Color

#e40501

#e40501
hex#e40501
rgbrgb(228, 5, 1)
hslhsl(1, 99%, 45%)
oklchoklch(0.578 0.236 29.4)
Closest name: Alarm (#ec0003)Relative luminance 0.166

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01e1e4

#e4016f · #e47701

#01e405 · #0501e4

Split-complementary

Open in tool →

#01e477 · #016fe4

#6fe401 · #01e1e4 · #7701e4

Contrast

#e40501 as textRatioAAAA largeAAAFix
Aaon white
4.86:1passpassfail
  • AAA: use #b20401 as the text (7.21:1)
Aaon black
4.32:1failpassfail
  • AA: use #ef0501 as the text (4.69:1)
  • AAA: use #fe5f5d as the text (7.01:1)
  • AA: or shift the background to #f7f7f7 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40501 as the background.

Brands using this color

Fonts for this mood

#e40501 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e40501
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e40501 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e40501-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md