Color

#930301

#930301
hex#930301
rgbrgb(147, 3, 1)
hslhsl(1, 99%, 29%)
oklchoklch(0.418 0.17 29.4)
Closest name: Brick Red (#8f1402)Relative luminance 0.0627

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#019193

#930148 · #934c01

#019303 · #030193

Split-complementary

Open in tool →

#01934c · #014893

#489301 · #019193 · #4c0193

Contrast

#930301 as textRatioAAAA largeAAAFix
Aaon white
9.32:1passpasspassPasses AAA — no fix needed.
Aaon black
2.25:1failfailfail
  • AA: use #ef0501 as the text (4.69:1)
  • AAA: use #fe5f5d as the text (7.01:1)
  • AA: or shift the background to #b5b5b5 (4.54:1)
  • AAA: or shift the background to #e0e0e0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #930301 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#930301 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #930301
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #930301 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/930301-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md