Color
#e40110
#e40110rgb(228, 1, 16)hsl(356, 99%, 45%)oklch(0.578 0.236 28.1)Colors that go with #e40110
Charcoal, Royal Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #e40110: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #e40110 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #e40110: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #e40110 in 5 real palettes, including Wired's brand system and Maple, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Tim Hortons's brand system put Blue beside #e40110, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #e40110: 14 real palettes, including Netflix's brand system and Target : Expect More. Pay Less.'s brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #e40110: 5 real palettes, including Databricks's brand system and Replit's brand system, as the accent.
Gold #ffd700
shippedGold shows up next to #e40110 in 7 real palettes, including Lay's's brand system and Tabloid, as the lead colour.
Real palettes that use #e40110
Tints & shades
Harmonies
Contrast
| #e40110 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.87:1 | pass | pass | fail |
|
Aaon black | 4.31:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e40110 as the background.
Brands using this color
- Netflixprimary · #e50914 · Δ0.385
- WWEsecondary · #e40707 · Δ0.405
- Nintendosecondary · #e60012 · Δ0.413
- Toyotasecondary · #e10a1d · Δ0.796
- Formula 1secondary · #e10600 · Δ0.818
- Pinterestprimary · #e40424 · Δ1.109
- Pinterestaccent · #e60023 · Δ1.148
- Pinterestsecondary · #dd0e0e · Δ1.365
- Wiredsecondary · #eb0000 · Δ1.493
- Twitchaccent · #eb0400 · Δ1.551
- Lay'saccent · #df2027 · Δ1.639
- native Cybersecuritysecondary · #ec0000 · Δ1.688
- Lenovosecondary · #e1251b · Δ1.693
- Budweiserprimary · #dc041c · Δ1.711
- LGsecondary · #ea1917 · Δ1.794
- MAC Cosmeticssecondary · #da1717 · Δ1.906
- Databrickssecondary · #eb1600 · Δ1.988
Fonts for this mood
#e40110 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #e40110 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/e40110-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md