Color

#bc010d

#bc010d
hex#bc010d
rgbrgb(188, 1, 13)
hslhsl(356, 99%, 37%)
oklchoklch(0.5 0.204 27.9)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1074

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01bcaf

#bc016b · #bc5201

#0dbc01 · #010dbc

Split-complementary

Open in tool →

#01bc52 · #016bbc

#6bbc01 · #01bcaf · #5201bc

Contrast

#bc010d as textRatioAAAA largeAAAFix
Aaon white
6.67:1passpassfail
  • AAA: use #b2010d as the text (7.23:1)
Aaon black
3.15:1failpassfail
  • AA: use #ef0111 as the text (4.68:1)
  • AAA: use #fe626c as the text (7.18:1)
  • AA: or shift the background to #d6d6d6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc010d as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bc010d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc010d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc010d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc010d-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md