Color

#da4644

#da4644
hex#da4644
rgbrgb(218, 70, 68)
hslhsl(1, 67%, 56%)
oklchoklch(0.604 0.185 25.3)
Closest name: Bacon Strips (#df3f32)Relative luminance 0.197

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44d7da

#da448c · #da9144

#44da46 · #4644da

Split-complementary

Open in tool →

#44da91 · #448cda

#8cda44 · #44d7da · #9144da

Contrast

#da4644 as textRatioAAAA largeAAAFix
Aaon white
4.25:1failpassfail
  • AA: use #d73a37 as the text (4.62:1)
  • AAA: use #aa2422 as the text (7.04:1)
  • AA: or shift the background to #0f0f0f (4.51:1)
Aaon black
4.94:1passpassfail
  • AAA: use #e37472 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da4644 as the background.

Brands using this color

Fonts for this mood

#da4644 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da4644
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da4644 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da4644-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md