Color

#e37472

#e37472
hex#e37472
rgbrgb(227, 116, 114)
hslhsl(1, 67%, 67%)
oklchoklch(0.686 0.139 22.4)
Closest name: Babe (#dc7b7c)Relative luminance 0.3004

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#72e1e3

#e372a9 · #e3ad72

#72e374 · #7472e3

Split-complementary

Open in tool →

#72e3ad · #72a9e3

#a9e372 · #72e1e3 · #ad72e3

Contrast

#e37472 as textRatioAAAA largeAAAFix
Aaon white
3:1failfailfail
  • AA: use #d73a37 as the text (4.62:1)
  • AAA: use #aa2422 as the text (7.04:1)
  • AA: or shift the background to #2e2e2e (4.53:1)
  • AAA: or shift the background to #000000 (7.01:1)
Aaon black
7.01:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e37472 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e37472 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e37472
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e37472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e37472-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md