Color

#7472e3

#7472e3
hex#7472e3
rgbrgb(116, 114, 227)
hslhsl(241, 67%, 67%)
oklchoklch(0.609 0.167 281)
Closest name: Pan Purple (#657aef)Relative luminance 0.2129

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e1e372

#72a9e3 · #ad72e3

#e37472 · #72e374

Split-complementary

Open in tool →

#e3ad72 · #a9e372

#e372a9 · #e1e372 · #72e3ad

Contrast

#7472e3 as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #6866e1 as the text (4.59:1)
  • AAA: use #423fd9 as the text (7.13:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.26:1passpassfail
  • AAA: use #8e8ce8 as the text (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7472e3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7472e3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7472e3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7472e3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7472e3-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md