Color

#d40261

#d40261
hex#d40261
rgbrgb(212, 2, 97)
hslhsl(333, 98%, 42%)
oklchoklch(0.559 0.224 5.6)
Closest name: Beet Wave (#d4265d)Relative luminance 0.149

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02d476

#d402ca · #d40d02

#61d402 · #0261d4

Split-complementary

Open in tool →

#02d40d · #02cad4

#cad402 · #02d476 · #0d02d4

Contrast

#d40261 as textRatioAAAA largeAAAFix
Aaon white
5.28:1passpassfail
  • AAA: use #b10251 as the text (7.01:1)
Aaon black
3.98:1failpassfail
  • AA: use #e8026a as the text (4.65:1)
  • AAA: use #fd58a3 as the text (7.1:1)
  • AA: or shift the background to #ededed (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40261 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40261 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40261
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40261 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40261-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md