Color

#d402ca

#d402ca
hex#d402ca
rgbrgb(212, 2, 202)
hslhsl(303, 98%, 42%)
oklchoklch(0.605 0.274 331)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.183

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02d40d

#7602d4 · #d40261

#cad402 · #02cad4

Split-complementary

Open in tool →

#61d402 · #02d476

#d47602 · #02d40d · #0261d4

Contrast

#d402ca as textRatioAAAA largeAAAFix
Aaon white
4.51:1passpassfail
  • AAA: use #9d0295 as the text (7.3:1)
Aaon black
4.66:1passpassfail
  • AAA: use #fd3af3 as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d402ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d402ca reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d402ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d402ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d402ca-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md