Color

#3d013a

#3d013a
hex#3d013a
rgbrgb(61, 1, 58)
hslhsl(303, 97%, 12%)
oklchoklch(0.251 0.112 330.7)
Closest name: Dark Purple (#35063e)Relative luminance 0.0132

Colors that go with #3d013a

Charcoal, Teal and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#013c04

#22013c · #3c011c

#393c01 · #01393c

Split-complementary

Open in tool →

#1c3c01 · #013c22

#3c2201 · #013c04 · #011c3c

Contrast

#3d013a as textRatioAAAA largeAAAFix
Aaon white
16.62:1passpasspassPasses AAA — no fix needed.
Aaon black
1.26:1failfailfail
  • AA: use #d303c9 as the text (4.63:1)
  • AAA: use #fc3bf2 as the text (7.05:1)
  • AA: or shift the background to #858585 (4.5:1)
  • AAA: or shift the background to #ababab (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d013a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d013a reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d013a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d013a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d013a-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md