# #3d013a

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3d013a`
- RGB: rgb(61, 1, 58)
- HSL: hsl(303, 97%, 12%)
- OKLCH: oklch(0.251 0.112 330.7)
- Relative luminance: 0.0132
- Nearest named color: Dark Purple (#35063e, Δ 2.165) — https://brandsweets.com/colors/dark-purple
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/3d013a

## Tints & shades

- Tints (toward white): #690264, #92028b, #bf03b5, #e704dc, #fc1df0, #fc4af3, #fd72f6, #fea0f9, #fec8fb, #fff5fe
- Shades (toward black): #370135, #320130, #320130, #2d012b, #280126, #230121, #1e001d, #1e001d, #190018, #140013

## Harmonies

- Complementary: #013c04
- Analogous: #22013c, #3c011c
- Triadic: #393c01, #01393c
- Split-complementary: #1c3c01, #013c22
- Tetradic: #3c2201, #013c04, #011c3c

## Colors that go with #3d013a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #3d013a: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), Asana (https://brandsweets.com/colors/brands/asana-com). — https://brandsweets.com/colors/charcoal
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #3d013a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Clinic (https://brandsweets.com/palettes/clean#clinic), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Alpine (https://brandsweets.com/palettes/cool#alpine), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #3d013a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Amber** #ffbf00 [pool] — Amber is paired with #3d013a in 7 real palettes, including Southwest Airlines's brand system and Blueprint, as the accent. Seen in: Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 11 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #3d013a, as the accent. Seen in: Sketch (https://brandsweets.com/colors/brands/sketch-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #3d013a: 7 real palettes, including SoFi's brand system and Dusk, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Dusk (https://brandsweets.com/palettes/cool#dusk), Arctic (https://brandsweets.com/palettes/clean#arctic), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Champagne** #f7e7ce [pool] — 6 real palettes, including Allbirds's brand system and Bramble put Champagne beside #3d013a, as the accent. Seen in: Allbirds (https://brandsweets.com/colors/brands/allbirds-com), Bramble (https://brandsweets.com/palettes/muted#bramble), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Darkroom (https://brandsweets.com/palettes/muted#darkroom). — https://brandsweets.com/colors/champagne
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #3d013a: 10 real palettes, including Hershey's's brand system and Airtable's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Airtable (https://brandsweets.com/colors/brands/airtable-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Cobalt Pop (https://brandsweets.com/palettes/bold#cobalt-pop). — https://brandsweets.com/colors/cobalt

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.62:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #d303c9 (4.63:1); AA: background → #858585 (4.5:1); AAA: text → #fc3bf2 (7.05:1); AAA: background → #ababab (7.24:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3d013a-c19fbb-8fcb62-2d1f26-eee9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3d013a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.