Color

#fd127b

#fd127b
hex#fd127b
rgbrgb(253, 18, 123)
hslhsl(333, 98%, 53%)
oklchoklch(0.644 0.254 4.1)
Closest name: Berry Blast (#ff017f)Relative luminance 0.2275

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fd93

#fd12f1 · #fd1d12

#7bfd12 · #127bfd

Split-complementary

Open in tool →

#12fd1d · #12f1fd

#f1fd12 · #12fd93 · #1d12fd

Contrast

#fd127b as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #e8026a as the text (4.52:1)
  • AAA: use #b10251 as the text (7.01:1)
  • AA: or shift the background to #1c1c1c (4.5:1)
Aaon black
5.55:1passpassfail
  • AAA: use #fd58a3 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd127b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd127b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd127b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd127b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd127b-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md