Color

#bf0823

#bf0823
hex#bf0823
rgbrgb(191, 8, 35)
hslhsl(351, 92%, 39%)
oklchoklch(0.51 0.203 24.2)
Closest name: Akai Red (#bc012e)Relative luminance 0.1137

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#08bfa3

#bf087f · #bf4808

#23bf08 · #0823bf

Split-complementary

Open in tool →

#08bf48 · #087fbf

#7fbf08 · #08bfa3 · #4808bf

Contrast

#bf0823 as textRatioAAAA largeAAAFix
Aaon white
6.41:1passpassfail
  • AAA: use #b00721 as the text (7.25:1)
Aaon black
3.27:1failpassfail
  • AA: use #eb0a2c as the text (4.61:1)
  • AAA: use #f86279 as the text (7.01:1)
  • AA: or shift the background to #d9d9d9 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0823 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bf0823 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0823
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0823 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0823-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md