Named color

Akai Red

#bc012e
hex#bc012e
rgbrgb(188, 1, 46)
hslhsl(346, 99%, 37%)
oklchoklch(0.503 0.202 20.5)
Relative luminance 0.1091

Akai Red on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 3 public brands that use it and the palettes it appears in.

Colors that go with Akai Red

Royal Blue, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01bc90

#bc018a · #bc3301

#2dbc01 · #012dbc

Split-complementary

Open in tool →

#01bc33 · #018abc

#8abc01 · #01bc90 · #3301bc

Contrast

Akai Red as textRatioAAAA largeAAAFix
Aaon white
6.6:1passpassfail
  • AAA: use #b2012a as the text (7.17:1)
Aaon black
3.18:1failpassfail
  • AA: use #e90137 as the text (4.52:1)
  • AAA: use #fe5d82 as the text (7.1:1)
  • AA: or shift the background to #d6d6d6 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Akai Red as the background.

Brands using this color

Fonts for this mood

Akai Red reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Akai Red
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc012e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc012e-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md