Color

#bf0325

#bf0325
hex#bf0325
rgbrgb(191, 3, 37)
hslhsl(349, 97%, 38%)
oklchoklch(0.508 0.204 23.4)
Closest name: Akai Red (#bc012e)Relative luminance 0.1128

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#03bf9c

#bf0383 · #bf3e03

#25bf03 · #0325bf

Split-complementary

Open in tool →

#03bf3e · #0383bf

#83bf03 · #03bf9c · #3e03bf

Contrast

#bf0325 as textRatioAAAA largeAAAFix
Aaon white
6.45:1passpassfail
  • AAA: use #b00322 as the text (7.29:1)
Aaon black
3.26:1failpassfail
  • AA: use #ec042e as the text (4.62:1)
  • AAA: use #fd5e7b as the text (7.06:1)
  • AA: or shift the background to #d9d9d9 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf0325 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#bf0325 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf0325
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf0325 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf0325-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md