Color

#fd5e7b

#fd5e7b
hex#fd5e7b
rgbrgb(253, 94, 123)
hslhsl(349, 98%, 68%)
oklchoklch(0.696 0.194 12.8)
Closest name: Brink Pink (#fb607f)Relative luminance 0.3032

Colors that go with #fd5e7b

Charcoal, Medium Sea Green and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dfde0

#fd5dcb · #fd905d

#7bfd5d · #5d7bfd

Split-complementary

Open in tool →

#5dfd90 · #5dcbfd

#cbfd5d · #5dfde0 · #905dfd

Contrast

#fd5e7b as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #ed022d as the text (4.52:1)
  • AAA: use #b10222 as the text (7.24:1)
  • AA: or shift the background to #2e2e2e (4.57:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5e7b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd5e7b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5e7b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5e7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5e7b-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md