Color

#bd0016

#bd0016
hex#bd0016
rgbrgb(189, 0, 22)
hslhsl(353, 100%, 37%)
oklchoklch(0.502 0.204 26.5)
Closest name: Bloody Mary (#ba0105)Relative luminance 0.1088

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bda7

#bd0074 · #bd4800

#16bd00 · #0016bd

Split-complementary

Open in tool →

#00bd48 · #0074bd

#74bd00 · #00bda7 · #4800bd

Contrast

#bd0016 as textRatioAAAA largeAAAFix
Aaon white
6.61:1passpassfail
  • AAA: use #b30015 as the text (7.17:1)
Aaon black
3.18:1failpassfail
  • AA: use #eb001b as the text (4.55:1)
  • AAA: use #ff5c6f as the text (7.01:1)
  • AA: or shift the background to #d6d6d6 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0016 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#bd0016 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0016
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0016 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0016-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md