Color

#0074bd

#0074bd
hex#0074bd
rgbrgb(0, 116, 189)
hslhsl(203, 100%, 37%)
oklchoklch(0.544 0.143 246.9)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1616

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd4800

#00bda7 · #0016bd

#bd0074 · #74bd00

Split-complementary

Open in tool →

#bd0016 · #bda700

#a700bd · #bd4800 · #16bd00

Contrast

#0074bd as textRatioAAAA largeAAAFix
Aaon white
4.96:1passpassfail
  • AAA: use #005b94 as the text (7.18:1)
Aaon black
4.23:1failpassfail
  • AA: use #007bc7 as the text (4.66:1)
  • AAA: use #009afa as the text (7:1)
  • AA: or shift the background to #f5f5f5 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0074bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0074bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0074bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0074bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0074bd-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md