Color

#bd0074

#bd0074
hex#bd0074
rgbrgb(189, 0, 116)
hslhsl(323, 100%, 37%)
oklchoklch(0.523 0.216 353.2)
Closest name: Botticelli (#b70272)Relative luminance 0.1208

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00bd48

#a700bd · #bd0016

#74bd00 · #0074bd

Split-complementary

Open in tool →

#16bd00 · #00bda7

#bda700 · #00bd48 · #0016bd

Contrast

#bd0074 as textRatioAAAA largeAAAFix
Aaon white
6.15:1passpassfail
  • AAA: use #ad006b as the text (7.03:1)
Aaon black
3.42:1failpassfail
  • AA: use #e0008a as the text (4.54:1)
  • AAA: use #ff4dbb as the text (7.03:1)
  • AA: or shift the background to #dedede (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd0074 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd0074 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd0074
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd0074 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd0074-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md