Color

#99005e

#99005e
hex#99005e
rgbrgb(153, 0, 94)
hslhsl(323, 100%, 30%)
oklchoklch(0.448 0.185 352.7)
Closest name: Aristocratic Velvet (#980b4a)Relative luminance 0.0758

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#00993b

#870099 · #990012

#5e9900 · #005e99

Split-complementary

Open in tool →

#129900 · #009987

#998700 · #00993b · #001299

Contrast

#99005e as textRatioAAAA largeAAAFix
Aaon white
8.35:1passpasspassPasses AAA — no fix needed.
Aaon black
2.52:1failfailfail
  • AA: use #e0008a as the text (4.54:1)
  • AAA: use #ff4dbb as the text (7.03:1)
  • AA: or shift the background to #bfbfbf (4.54:1)
  • AAA: or shift the background to #ebebeb (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #99005e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#99005e reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #99005e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #99005e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/99005e-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md