Color

#5370fd

#5370fd
hex#5370fd
rgbrgb(83, 112, 253)
hslhsl(230, 98%, 66%)
oklchoklch(0.603 0.211 270.1)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2052

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fde153

#53c5fd · #8c53fd

#fd5370 · #70fd53

Split-complementary

Open in tool →

#fd8c53 · #c5fd53

#fd53c5 · #fde153 · #53fd8c

Contrast

#5370fd as textRatioAAAA largeAAAFix
Aaon white
4.11:1failpassfail
  • AA: use #4967fd as the text (4.52:1)
  • AAA: use #0d35fd as the text (7.13:1)
  • AA: or shift the background to #121212 (4.55:1)
Aaon black
5.1:1passpassfail
  • AAA: use #778dfe as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5370fd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5370fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5370fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5370fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5370fd-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md