Color

#5340dd

#5340dd
hex#5340dd
rgbrgb(83, 64, 221)
hslhsl(247, 70%, 56%)
oklchoklch(0.498 0.226 279.8)
Closest name: Blurple (#5539cc)Relative luminance 0.1073

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cbdd40

#407cdd · #a140dd

#dd5340 · #40dd53

Split-complementary

Open in tool →

#dda140 · #7cdd40

#dd407c · #cbdd40 · #40dda1

Contrast

#5340dd as textRatioAAAA largeAAAFix
Aaon white
6.68:1passpassfail
  • AAA: use #4b38dc as the text (7.25:1)
Aaon black
3.15:1failpassfail
  • AA: use #7263e3 as the text (4.61:1)
  • AAA: use #958aea as the text (7.1:1)
  • AA: or shift the background to #d4d4d4 (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5340dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#5340dd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5340dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5340dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5340dd-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md