Color

#307bfd

#307bfd
hex#307bfd
rgbrgb(48, 123, 253)
hslhsl(218, 98%, 59%)
oklchoklch(0.61 0.208 260.7)
Closest name: Azure (#007fff)Relative luminance 0.2189

Colors that go with #307bfd

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fdb230

#30e2fd · #4b30fd

#fd307b · #7bfd30

Split-complementary

Open in tool →

#fd4b30 · #e2fd30

#fd30e2 · #fdb230 · #30fd4b

Contrast

#307bfd as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #176bfd as the text (4.61:1)
  • AAA: use #024dcf as the text (7.08:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.38:1passpassfail
  • AAA: use #5895fd as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #307bfd as the background.

Brands using this color

Fonts for this mood

#307bfd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #307bfd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #307bfd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/307bfd-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md