Arcade
Open in tool →Hot pink, cyan and acid yellow on near-black — cabinet-glow neon; the black surface is what makes the colours light up.
Color
#fd307b
#fd307b
hex
#fd307brgb
rgb(253, 48, 123)hsl
hsl(338, 98%, 59%)oklch
oklch(0.656 0.238 5.9)Closest name: Diva Pink (#fa427e)Relative luminance 0.2443
Colors that go with #fd307b
Charcoal, Light Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #fd307b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #fd307b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shippedBlue is paired with #fd307b in 6 real palettes, including Monzo's brand system and native Cybersecurity's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #fd307b in 5 real palettes, including Snyk's brand system and Wise's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #fd307b in 5 real palettes, including Maybelline's brand system and ElevenLabs's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Dodger Blue #1e90ff
triadicshippedDodger Blue completes a triad with #fd307b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Gold #ffd700
shippedGold is paired with #fd307b in 7 real palettes, including Phantom: The money app that'll take you placesLogo PhantomLogo PhantomLogo Phantom's brand system and Tequila Sunrise, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #fd307b in 4 real palettes, including Monzo's brand system and Marvel's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #fd307b
Tints & shades
Harmonies
Contrast
| #fd307b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.57:1 | fail | pass | fail | |
Aaon black | 5.89:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd307b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#fd307b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #fd307b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #fd307b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/fd307b-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md