#243fae as text	Ratio	AA	AA large	AAA	Fix
Aaon white	8.76:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	2.4:1	fail	fail	fail	AA: use #516ddb as the text (4.56:1) AAA: use #7c91e4 as the text (7.03:1) AA: or shift the background to #bababa (4.51:1) AAA: or shift the background to #e6e6e6 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243fae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

1b1b1b 6e6e6e 1e40af fcfbf7

Ink & Paper

Open in tool →

Two greys and one ink-blue link color: the palette of a well-set book page.

Minimal Editorial Clean

1e40af 111827 fb7185 ffffff

Cobalt Pop

Open in tool →

One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.

Bold Cool Vivid Modern

Fonts for this mood

#243fae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →

mcpConnect your agent — build around #243fae

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #243fae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243fae-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md