Color

#ae243f

#ae243f
hex#ae243f
rgbrgb(174, 36, 63)
hslhsl(348, 66%, 41%)
oklchoklch(0.495 0.173 16)
Closest name: Amore (#ae2f48)Relative luminance 0.1062

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24ae92

#ae2484 · #ae4d24

#3fae24 · #243fae

Split-complementary

Open in tool →

#24ae4d · #2484ae

#84ae24 · #24ae92 · #4d24ae

Contrast

#ae243f as textRatioAAAA largeAAAFix
Aaon white
6.72:1passpassfail
  • AAA: use #a9233e as the text (7.01:1)
Aaon black
3.12:1failpassfail
  • AA: use #d63858 as the text (4.57:1)
  • AAA: use #e2738a as the text (7.05:1)
  • AA: or shift the background to #d4d4d4 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ae243f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ae243f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ae243f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ae243f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ae243f-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md