Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#181710
#181710
hex
#181710rgb
rgb(24, 23, 16)hsl
hsl(53, 20%, 8%)oklch
oklch(0.203 0.013 100.7)Closest name: Soulless (#1b150d)Relative luminance 0.0084
Colors that go with #181710
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #181710 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #181710 in 18 real palettes, including Trailhead and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including CVS's brand system and Signal's brand system put Blue beside #181710, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #181710 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #181710, as the accent.
Brown #a52a2a
shipped5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #181710, as the supporting colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #181710, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #181710 in 6 real palettes, including Coffee Bar and Velvet, as the accent.
Real palettes that use #181710
Tints & shades
Harmonies
Contrast
| #181710 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 17.97:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.17:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #181710 as the background.
Brands using this color
- Guinnesstext · #171717 · Δ1.346
- Next.jstext · #171717 · Δ1.346
- GitHubprimary · #181717 · Δ1.354
- Airtabletext · #161616 · Δ1.373
- Beatsprimary · #161616 · Δ1.373
- Beatstext · #161616 · Δ1.373
- CircleCItext · #161616 · Δ1.373
- IBMprimary · #161616 · Δ1.373
- IBMtext · #161616 · Δ1.373
- Tinderprimary · #1b1817 · Δ1.478
- Tindertext · #1b1817 · Δ1.478
- Liquid Deathprimary · #151515 · Δ1.535
- Retooltext · #151515 · Δ1.535
- Rivianprimary · #151515 · Δ1.535
- Riviantext · #151515 · Δ1.535
- Huaweitext · #191919 · Δ1.682
- Notionprimary · #191919 · Δ1.682
- Pumaprimary · #191919 · Δ1.682
- Pumatext · #191919 · Δ1.682
- Anthropictext · #141413 · Δ1.686
- Yahooprimary · #1a1919 · Δ1.746
- Yahootext · #1a1919 · Δ1.746
- Abstractprimary · #141414 · Δ1.797
- LEGOprimary · #141414 · Δ1.797
- LEGOtext · #141414 · Δ1.797
- Runwayprimary · #141414 · Δ1.797
- T-Mobileprimary · #141414 · Δ1.797
- T-Mobiletext · #141414 · Δ1.797
- Wells Fargotext · #141414 · Δ1.797
- CVSprimary · #1a1a19 · Δ1.821
- CVStext · #1a1a19 · Δ1.821
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmentprimary · #181416 · Δ1.897
- Hingetext · #1a1a1a · Δ1.977
- Louis Vuittonprimary · #1a1a1a · Δ1.977
- Louis Vuittontext · #1a1a1a · Δ1.977
- Spectrumprimary · #1a1a1a · Δ1.977
- Spectrumtext · #1a1a1a · Δ1.977
- Warner Bros.primary · #1a1a1a · Δ1.977
- Warner Bros.text · #1a1a1a · Δ1.977
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Coffee Bar
Open in tool →Espresso and caramel: a dark-roast palette that photographs latte art beautifully.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Trailhead
Open in tool →Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign.
Studio Grey
Open in tool →A pure greyscale with a single electric blue — the portfolio palette that makes work look considered.
Stone
Open in tool →Stone greys with a faint warmth — Tailwind's stone scale used as a whole palette: interfaces that want to disappear.
Fonts for this mood
#181710 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #181710
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #181710 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/181710-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md