# #181710

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#181710`
- RGB: rgb(24, 23, 16)
- HSL: hsl(53, 20%, 8%)
- OKLCH: oklch(0.203 0.013 100.7)
- Relative luminance: 0.0084
- Nearest named color: Soulless (#1b150d, Δ 0.88) — https://brandsweets.com/colors/soulless
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/181710

## Tints & shades

- Tints (toward white): #343223, #504c35, #6b6747, #87815a, #9f9a6f, #b1ad8b, #c4c0a6, #d6d4c2, #e9e7dd, #fbfbf9
- Shades (toward black): #181810, #15150e, #15150e, #12120c, #12120c, #12120c, #0f0f0a, #0f0f0a, #0c0c08, #0c0c08

## Harmonies

- Complementary: #101118
- Analogous: #181310, #151810
- Triadic: #101818, #181018
- Split-complementary: #101518, #131018
- Tetradic: #101813, #101118, #181015

## Colors that go with #181710

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #181710 without the hard edge of pure #000. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #181710 in 18 real palettes, including Trailhead and Warner Bros.'s brand system, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Ember (https://brandsweets.com/palettes/bold#ember), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including CVS's brand system and Signal's brand system put Blue beside #181710, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Signal (https://brandsweets.com/colors/brands/signal-org), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #181710 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #181710, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #181710, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #181710, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #181710 in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.97:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.17:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7a7652 (4.54:1); AA: background → #808080 (4.55:1); AAA: text → #9d976c (7.08:1); AAA: background → #a3a3a3 (7.12:1)

## Brands using this color

- **Guinness** — text #171717 (Δ 1.346) — https://brandsweets.com/colors/brands/guinness-com
- **Next.js** — text #171717 (Δ 1.346) — https://brandsweets.com/colors/brands/nextjs-org
- **GitHub** — primary #181717 (Δ 1.354) — https://brandsweets.com/colors/brands/github
- **Airtable** — text #161616 (Δ 1.373) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.373) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.373) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.373) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.373) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.373) — https://brandsweets.com/colors/brands/ibm-com
- **Tinder** — primary #1b1817 (Δ 1.478) — https://brandsweets.com/colors/brands/tinder-com
- **Tinder** — text #1b1817 (Δ 1.478) — https://brandsweets.com/colors/brands/tinder-com
- **Liquid Death** — primary #151515 (Δ 1.535) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.535) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.535) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.535) — https://brandsweets.com/colors/brands/rivian-com
- **Huawei** — text #191919 (Δ 1.682) — https://brandsweets.com/colors/brands/huawei-com
- **Notion** — primary #191919 (Δ 1.682) — https://brandsweets.com/colors/brands/notion
- **Puma** — primary #191919 (Δ 1.682) — https://brandsweets.com/colors/brands/puma-com
- **Puma** — text #191919 (Δ 1.682) — https://brandsweets.com/colors/brands/puma-com
- **Anthropic** — text #141413 (Δ 1.686) — https://brandsweets.com/colors/brands/anthropic
- **Yahoo** — primary #1a1919 (Δ 1.746) — https://brandsweets.com/colors/brands/yahoo-com
- **Yahoo** — text #1a1919 (Δ 1.746) — https://brandsweets.com/colors/brands/yahoo-com
- **Abstract** — primary #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/abstract-com
- **LEGO** — primary #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/lego-com
- **LEGO** — text #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/lego-com
- **Runway** — primary #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/runwayml-com
- **T-Mobile** — primary #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/t-mobile-com
- **T-Mobile** — text #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/t-mobile-com
- **Wells Fargo** — text #141414 (Δ 1.797) — https://brandsweets.com/colors/brands/wellsfargo-com
- **CVS** — primary #1a1a19 (Δ 1.821) — https://brandsweets.com/colors/brands/cvs-com
- **CVS** — text #1a1a19 (Δ 1.821) — https://brandsweets.com/colors/brands/cvs-com
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — primary #181416 (Δ 1.897) — https://brandsweets.com/colors/brands/playstation-com
- **Hinge** — text #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/hinge-co
- **Louis Vuitton** — primary #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/louisvuitton-com
- **Louis Vuitton** — text #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/louisvuitton-com
- **Spectrum** — primary #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/spectrum-com
- **Spectrum** — text #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/spectrum-com
- **Warner Bros.** — primary #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/warnerbros-com
- **Warner Bros.** — text #1a1a1a (Δ 1.977) — https://brandsweets.com/colors/brands/warnerbros-com

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial
- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Magazine Ochre** (editorial, warm, muted) — #b45309, #6b5b45, #0f766e, #f7f3ec, #1f1a14 — Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it. — tool: https://brandsweets.com/palettes/new/b45309-6b5b45-0f766e-f7f3ec-1f1a14 — collection: https://brandsweets.com/palettes/editorial
- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold
- **Coffee Bar** (dark, warm, luxury) — #c58b4a, #8a6a55, #e5c48a, #1e1512, #f3e9dd — Espresso and caramel: a dark-roast palette that photographs latte art beautifully. — tool: https://brandsweets.com/palettes/new/c58b4a-8a6a55-e5c48a-1e1512-f3e9dd — collection: https://brandsweets.com/palettes/dark
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant
- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm
- **Studio Grey** (minimal, muted, modern) — #1a1a1a, #8c8c8c, #3a86ff, #f2f2f2 — A pure greyscale with a single electric blue — the portfolio palette that makes work look considered. — tool: https://brandsweets.com/palettes/new/1a1a1a-8c8c8c-3a86ff-f2f2f2 — collection: https://brandsweets.com/palettes/minimal
- **Stone** (neutral, cool, minimal, clean) — #44403c, #a8a29e, #d6d3d1, #fafaf9, #1c1917 — Stone greys with a faint warmth — Tailwind's stone scale used as a whole palette: interfaces that want to disappear. — tool: https://brandsweets.com/palettes/new/44403c-a8a29e-d6d3d1-fafaf9-1c1917 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/181710-c4c49c-4ea5df-292d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#181710" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.