Newsprint
Open in tool →Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead.
Color
#181510
#181510
hex
#181510rgb
rgb(24, 21, 16)hsl
hsl(38, 20%, 8%)oklch
oklch(0.197 0.011 80.5)Closest name: King Kong (#161410)Relative luminance 0.0077
Colors that go with #181510
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #181510 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #181510 in 18 real palettes, including Ember and Ahrefs's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including CVS's brand system and native Cybersecurity's brand system put Blue beside #181510, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #181510 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Cartier's brand system and Graphite Mono put Blush Pink beside #181510, as the supporting colour.
Brown #a52a2a
shipped5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #181510, as the supporting colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #181510, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #181510 in 6 real palettes, including Coffee Bar and Velvet, as the accent.
Real palettes that use #181510
Tints & shades
Harmonies
Contrast
| #181510 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 18.2:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.15:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #181510 as the background.
Brands using this color
- Liquid Deathprimary · #151515 · Δ1.092
- Retooltext · #151515 · Δ1.092
- Rivianprimary · #151515 · Δ1.092
- Riviantext · #151515 · Δ1.092
- Airtabletext · #161616 · Δ1.113
- Beatsprimary · #161616 · Δ1.113
- Beatstext · #161616 · Δ1.113
- CircleCItext · #161616 · Δ1.113
- IBMprimary · #161616 · Δ1.113
- IBMtext · #161616 · Δ1.113
- Anthropictext · #141413 · Δ1.121
- Abstractprimary · #141414 · Δ1.244
- LEGOprimary · #141414 · Δ1.244
- LEGOtext · #141414 · Δ1.244
- Runwayprimary · #141414 · Δ1.244
- T-Mobileprimary · #141414 · Δ1.244
- T-Mobiletext · #141414 · Δ1.244
- Wells Fargotext · #141414 · Δ1.244
- Guinnesstext · #171717 · Δ1.296
- Next.jstext · #171717 · Δ1.296
- GitHubprimary · #181717 · Δ1.314
- PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainmentprimary · #181416 · Δ1.363
- Tinderprimary · #1b1817 · Δ1.657
- Tindertext · #1b1817 · Δ1.657
- Xfinityprimary · #141417 · Δ1.712
- Xfinitytext · #141417 · Δ1.712
- NHLprimary · #121212 · Δ1.867
- NHLtext · #121212 · Δ1.867
- Warbyparkerprimary · #121212 · Δ1.867
- Warbyparkertext · #121212 · Δ1.867
- Huaweitext · #191919 · Δ1.928
- Notionprimary · #191919 · Δ1.928
- Pumaprimary · #191919 · Δ1.928
- Pumatext · #191919 · Δ1.928
- Yahooprimary · #1a1919 · Δ1.99
- Yahootext · #1a1919 · Δ1.99
- Sweetgreenprimary · #0e150e · Δ1.994
- Sweetgreentext · #0e150e · Δ1.994
Palettes built around it
Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Launch Orange
Open in tool →Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store.
Coffee Bar
Open in tool →Espresso and caramel: a dark-roast palette that photographs latte art beautifully.
Atelier
Open in tool →Black on bone with a whisper of gold: the runway default that lets garments carry the color.
Ink Wash
Open in tool →Greys on near-black — the monochrome dark mode; keep everything a tint of white and the layout does the talking.
Stone
Open in tool →Stone greys with a faint warmth — Tailwind's stone scale used as a whole palette: interfaces that want to disappear.
Fonts for this mood
#181510 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #181510
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #181510 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/181510-c4ba9c-62bbcb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md