Color

#0073ff

#0073ff
hex#0073ff
rgbrgb(0, 115, 255)
hslhsl(213, 100%, 50%)
oklchoklch(0.589 0.226 258.8)
Closest name: Bluerocratic (#1f66ff)Relative luminance 0.1948

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ff8c00

#00f2ff · #0d00ff

#ff0073 · #73ff00

Split-complementary

Open in tool →

#ff0d00 · #f2ff00

#ff00f2 · #ff8c00 · #00ff0d

Contrast

#0073ff as textRatioAAAA largeAAAFix
Aaon white
4.29:1failpassfail
  • AA: use #006ef5 as the text (4.62:1)
  • AAA: use #0053b8 as the text (7.17:1)
  • AA: or shift the background to #0d0d0d (4.53:1)
Aaon black
4.9:1passpassfail
  • AAA: use #4297ff as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0073ff as the background.

Brands using this color

Fonts for this mood

#0073ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0073ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0073ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0073ff-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md