Color

#fd122d

#fd122d
hex#fd122d
rgbrgb(253, 18, 45)
hslhsl(353, 98%, 53%)
oklchoklch(0.63 0.25 25.3)
Closest name: red (#ff0000)Relative luminance 0.215

Colors that go with #fd122d

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fde1

#fd12a3 · #fd6c12

#2dfd12 · #122dfd

Split-complementary

Open in tool →

#12fd6c · #12a3fd

#a3fd12 · #12fde1 · #6c12fd

Contrast

#fd122d as textRatioAAAA largeAAAFix
Aaon white
3.96:1failpassfail
  • AA: use #ed021e as the text (4.54:1)
  • AAA: use #b10216 as the text (7.27:1)
  • AA: or shift the background to #171717 (4.53:1)
Aaon black
5.3:1passpassfail
  • AAA: use #fd6275 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd122d as the background.

Brands using this color

Fonts for this mood

#fd122d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd122d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd122d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd122d-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md