Color
#f91018
#f91018rgb(249, 16, 24)hsl(358, 95%, 52%)oklch(0.621 0.249 28.1)Colors that go with #f91018
Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f91018: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Dodger Blue #1e90ff
triadicshippedDodger Blue completes a triad with #f91018 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
split-complementshippedSteel Blue is a split-complement of #f91018: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #f91018 in 7 real palettes, including Wired's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped8 real palettes, including native Cybersecurity's brand system and Gap's brand system put Blue beside #f91018, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #f91018: 4 real palettes, including NASA's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #f91018: 18 real palettes, including L'Oréal's brand system and YouTube's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #f91018: 6 real palettes, including 3M's brand system and Nintendo's brand system, as the supporting colour.
Real palettes that use #f91018
Tints & shades
Harmonies
Contrast
| #f91018 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.11:1 | fail | pass | fail | |
Aaon black | 5.12:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f91018 as the background.
Brands using this color
- native Cybersecurityprimary · #fc0404 · Δ0.768
- Nikesecondary · #ff0015 · Δ1.119
- 3Mprimary · #ff0000 · Δ1.249
- Gapsecondary · #ff0000 · Δ1.249
- Heinekenaccent · #ff0000 · Δ1.249
- L'Oréalsecondary · #ff0000 · Δ1.249
- Logitechsecondary · #ff0000 · Δ1.249
- Paddlesecondary · #ff0000 · Δ1.249
- YouTubeprimary · #ff0000 · Δ1.249
- ElevenLabsprimary · #f41a2f · Δ1.628
- ElevenLabssecondary · #f41a2f · Δ1.628
Fonts for this mood
#f91018 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #f91018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/f91018-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md