Color

#ed100c

#ed100c
hex#ed100c
rgbrgb(237, 16, 12)
hslhsl(1, 90%, 49%)
oklchoklch(0.598 0.24 29.1)
Closest name: Alarm (#ec0003)Relative luminance 0.184

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0ceaed

#ed0c79 · #ed810c

#0ced10 · #100ced

Split-complementary

Open in tool →

#0ced81 · #0c79ed

#79ed0c · #0ceaed · #810ced

Contrast

#ed100c as textRatioAAAA largeAAAFix
Aaon white
4.49:1failpassfail
  • AA: use #e9100c as the text (4.62:1)
  • AAA: use #b30c09 as the text (7.06:1)
  • AA: or shift the background to #050505 (4.54:1)
Aaon black
4.68:1passpassfail
  • AAA: use #f76664 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ed100c as the background.

Brands using this color

Fonts for this mood

#ed100c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ed100c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ed100c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ed100c-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md